Crab Country
Folio’s Eddie & Ozzie Awards Winner – Immersive Storytelling
Let’s get Crackin’
This is a digital production of Baltimore Magazine’s story about the fishermen of the city’s most delicious resource: crab. Crab Country spotlights the balance of the crab’s growing popularity and its dwindling population.
Role
Digital Producer
Skills
Digital Storytelling,
Front-End Development
Tools
WordPress
The Problem
While printed media can tell an amazing story, it lacks motion and is limited in size and number of images.
The Solution
I transformed the printed version of the story into an immersive online experience with mouth-watering photos and videos to captivate Baltimore Magazine’s digital audience.
Exploration
We created a team with the editor, Art Director, and Digital manager to discuss the possibilities and gather assets for the online version of the story. I read the printed story and began building a wireframe using the storyline as a guide.
Experimentation
I started developing the wireframe with the visuals and videos given by the photographer. I adjusted the structure based on feedback from the editor and Art Director. With their help, I was able to enhance the flow of the storyline by balancing the imagery and text.
Execution
I began refining the overall design of the story with smaller details and stylized text. I also coded an opening video for an impactful first impression, putting the viewer right in the moment these crab fishermen experience every day.
Evaluation
The story was a highlight of Baltimore’s online content. The digital design was recognized at the Folio’s Eddie & Ozzie Awards. My experience with integrating digital elements and online storytelling evolved the original story into a memorable online journey.
“Aaron, THANK YOU. Love all the layers to this. It’s going to sing.”
