PowerPress
Logo Design
Podcasting for Anyone
PowerPress is the #1 podcast plugin on WordPress. It provides a low entry barrier to WP users to begin podcasting for free. Users can add podcast RSS feed content to their current website create a new website for their podcast show.
Role
Graphic Designer
Skills
Branding, Storyboarding
Tools
Adobe Illustrator
The Problem
PowerPress wanted to update the logo and branding of their product. This new branding would be part of a marketing initiative including a new site and video to raise brand awareness for both PowerPress and Blubrry Podcasting, their parent company.
The Solution
Create a new logo that celebrates the plugin’s success and its integration with Blubrry.
Exploration
To create a new logo for PowerPress, I worked closely with Blubrry’s Creative Director and marketing team. I learned about the plugin and its capabilities. This helped kick off my creative process and I began searching for inspiration for the new logo.
Experimentation
I transferred my early sketches into icons. An icon needs to be eye-catching and give enough insight into the product on its own. Icons are flexible marks that can be used for badges, stickers, and app symbols. Some feedback I got from Blubrry:
Blubrry favored logos that integrated their berry icon.
PowerPress was considered the “secret sauce” of Blubrry since it’s free and introduces the company to WordPress users.
Using Blubrry’s color palette was preferred so it integrates easier into their suite of products.
With this feedback, I narrowed my logo design options and gained a better understanding of the overall branding. Now I could begin working on the storyboard for the promotional video.
Execution
After several rounds of refinement of the logo and the storyboard, I began finalizing the design and producing branding materials for PowerPress.
Blubrry chose the icon with the plug and berry connected as this visually shows the integration provided by their company.
PowerPress’ Former Branding
PowerPress’ New Branding
Evaluation
The marketing team was thrilled with the positive feedback we received from events.
This was my first time creating an exhibition design but my skills in branding extension integrated with this project.
Meeting and discussing a new podcaster gave me insights that I was able to bring to Blubrry to elevate their messaging even further.
